syed
adnan
murtaza
CX DESIGN • CREATIVE DIRECTOR • DIGITAL STRATEGIST • CONTENT JOCKEY
CREATIVE
CONTENT
TECHNOLOGY
i am creative by design, futurist at heart
& compulsively strategic.
born and brought up in a family of creative professionals, associated with commercial art & advertising services from three generations in the epic era of sign boards and wall paintings! grew up learning the collaboration of art with advertising as a family custom.
fast forward from then ‘dadvertising’ days to now advertising days, i have become a disciple of cross functions in marcom, crafting end-to-end customer and user experiences which include strategy & planning, ideation & conceptualization, designing & visualization, technology, project & team management, e-comm, multimedia, CRM, B2B, business pitches and presentations.
creative, technology & content are my fortes.
for the past one and a half decades, i have worked across advertising agencies, software/web development, SAAS, startups and entrepreneurship and am comfortable with from fast-paced work environments to detailed research-driven processes, collaborating with teams, vendors and third parties, worldwide, locally and remotely.
i am a creativity+technology enthusiast ‘the best of both worlds and have solid experience of over a decade of crafting engaging customer and user experiences for top clients in tech, FMCG, pharma and automobile industries such as Nokia, Samsung, Abbott, RB, Ford, Eicher, Nexa, Microsoft, Perfetti, Tech Mahindra.
p.s. i can also get my way through these:
SKILLSET
learned a diverse range of tools and skillset, managed/deployed directly/indirectly to provide end-to-end user experience solutions in advertising agencies, software/web development, SAAS, startups and entrepreneurship. learning still in process!
Communication
80%
Research & Planning
75%
Creative & Content Strategy
80%
Project Management
75%
Ideation & Conceptualization
90%
Designing & Visualization
85%
Creative Suite
80%
UX/UI
Presentation & Pitches
80%
Team Lead & Mentorship
80%
primary, secondary research, interviews, surveys, qual-quant audits, usability, heuristics, optimization, analytics, traffic, reporting, cro
ideation, storyboarding, UX, UI, IA, wireframes, design, content, video production, multimedia
project/resource planning, traffic management, change request, tasks allocation, briefing, reporting
CMS, front-end/ back-end, APIs, modules, database, admin panel
OS, cloud, server, SSL, CDN, payment gateway, backups, bandwidth
85%
Technology Development
75%
CERTIFICATIONS
PORTFOLIO
EXPERIENCE
2020-Current
Interactive SAM
Independent Creative Consultant
Providing services in user experience, creative strategy & planning, creative production for marketing campaigns and new business pitches. Pro bono consulting. Digital and design training.
2012-2018
Cheil Worldwide
Creative Director
joined the third largest independent integrated ad agency in India. responsibilities included creative lead for digital team, ideation & research, creative development & execution, user experience, usability and quality evaluation, client presentation & new business pitches. key stake holder in planning & strategy, creative & media support to internal teams and vendors. ATL, BTL, TTL creative development and integrated advertising.
2018-2019
Grapes Digital
Head - Creative & Tech
spearheaded creative and technology depts. with strategy, planning & execution for marketing campaigns and new business pitches. integrated end to end marcom activation and roll out of campaigns UX/UI development, usability and evaluation ideation & research, creative development & execution video production, multimedia and animation head of team of 20+ art directors, videographers, content, UI/UX & technology client presentations & new business pitches.
2009-2012
Wunderman - WPP
Digital Creative
creative lead, art director, user experience designer, conceptualization, visualization, animator, paid, owned, earned media designer. learned the traits of relationship marketing.
2008-2009
Nextgen Web Solutions
Creative Head/Project Manager
startup creative shop. head of the team of designers and developers, managed in-house and client projects (International). online marketing, multimedia, project management and client relations.
2007-2008
vAngelz Technologies
Team Lead - Creative
lead design in this SAAS organization which leads a very successful range of online brands in the e-business domain and include verticals such as finance, telecom, comparison shopping, mobile content, web & software development, SEM, internet marketing and multimedia solutions.
2006-2007
TCMS India
Team Lead - Design
design lead/project manager/client relations/business development, graphics design, tech development, multimedia, SEO & internet marketing.
2000-2003
Artvay Graphics
Creative Intern
associated with our in-house commercial advertising business which includes services like, wall painting, graphics designing, calligraphy, print, sign boards, flex and screen printing.
2003-2006
Technocrats Technologies
Senior Manager - Design and Tech
started my professional career with this organization which deals in multi-dimensions of IT industry like computer education, web design and development, multimedia solutions, BPO services, graphics designing and internet marketing solutions.