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syed

adnan

murtaza

CX DESIGN • CREATIVE DIRECTOR • DIGITAL STRATEGIST • CONTENT JOCKEY

CREATIVE
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CONTENT
TECHNOLOGY

i am creative by design, futurist at heart

& compulsively strategic.

 

born and brought up in a family of creative professionals, associated with commercial art & advertising services from three generations in the epic era of sign boards and wall paintings! grew up learning the collaboration of art with advertising as a family custom.

 

fast forward from then ‘dadvertising’ days to now advertising days, i have become a disciple of cross functions in marcom, crafting end-to-end customer and user experiences which include strategy & planning, ideation & conceptualization, designing & visualization, technology, project & team management, e-comm, multimedia, CRM, B2B, business pitches and presentations.

 

creative, technology & content are my fortes.

 

for the past one and a half decades, i have worked across advertising agencies, software/web development, SAAS, startups and entrepreneurship and am comfortable with from fast-paced work environments to detailed research-driven processes, collaborating with teams, vendors and third parties, worldwide, locally and remotely.

 

i am a creativity+technology enthusiast ‘the best of both worlds and have solid experience of over a decade of crafting engaging customer and user experiences for top clients in tech, FMCG, pharma and automobile industries such as Nokia, Samsung, Abbott, RB, Ford, Eicher, Nexa, Microsoft, Perfetti, Tech Mahindra.

 

p.s. i can also get my way through these:

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SKILLSET

learned a diverse range of tools and skillset, managed/deployed directly/indirectly to provide end-to-end user experience solutions in advertising agencies, software/web development, SAAS, startups and entrepreneurship. learning still in process!

Communication

80%

Research & Planning

75%

Creative & Content Strategy

80%

Project Management

75%

Ideation & Conceptualization

90%

Designing & Visualization

85%

Creative Suite

80%

UX/UI

Presentation & Pitches

80%

Team Lead & Mentorship

80%

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primary, secondary research, interviews, surveys, qual-quant audits, usability, heuristics, optimization, analytics, traffic, reporting, cro

ideation, storyboarding, UX, UI, IA, wireframes, design, content, video production, multimedia

project/resource planning, traffic management, change request, tasks allocation, briefing, reporting

CMS, front-end/ back-end, APIs, modules, database, admin panel

OS, cloud, server, SSL, CDN, payment gateway, backups, bandwidth

SKILLSET

85%

Technology Development

75%

CERTIFICATIONS

CERTIFICATIONS

PORTFOLIO

PORTFOLIO

EXPERIENCE

2020-Current

Interactive SAM
Independent Creative Consultant

Providing services in user experience, creative strategy & planning, creative production for marketing campaigns and new business pitches. Pro bono consulting. Digital and design training.

2012-2018

Cheil Worldwide
Creative Director

joined the third largest independent integrated ad agency in India. responsibilities included creative lead for digital team, ideation & research, creative development & execution, user experience, usability and quality evaluation, client presentation & new business pitches. key stake holder in planning & strategy, creative & media support to internal teams and vendors. ATL, BTL, TTL creative development and integrated advertising.

2018-2019

Grapes Digital
Head - Creative & Tech

spearheaded creative and technology depts. with strategy, planning & execution for marketing campaigns and new business pitches. integrated end to end marcom activation and roll out of campaigns UX/UI development, usability and evaluation ideation & research, creative development & execution video production, multimedia and animation head of team of 20+ art directors, videographers, content, UI/UX & technology client presentations & new business pitches.

2009-2012

Wunderman - WPP
Digital Creative

creative lead, art director, user experience designer, conceptualization, visualization, animator, paid, owned, earned media designer. learned the traits of relationship marketing.

2008-2009

Nextgen Web Solutions
Creative Head/Project Manager

startup creative shop. head of the team of designers and developers, managed in-house and client projects (International). online marketing, multimedia, project management and client relations.

2007-2008

vAngelz Technologies
Team Lead - Creative

lead design in this SAAS organization which leads a very successful range of online brands in the e-business domain and include verticals such as finance, telecom, comparison shopping, mobile content, web & software development, SEM, internet marketing and multimedia solutions.

2006-2007

TCMS India
Team Lead - Design

design lead/project manager/client relations/business development, graphics design, tech development, multimedia, SEO & internet marketing.

2000-2003

Artvay Graphics
Creative Intern

associated with our in-house commercial advertising business which includes services like, wall painting, graphics designing, calligraphy, print, sign boards, flex and screen printing.

2003-2006

Technocrats Technologies
Senior Manager - Design and Tech

started my professional career with this organization which deals in multi-dimensions of IT industry like computer education, web design and development, multimedia solutions, BPO services, graphics designing and internet marketing solutions.

EXPERIENCEO
CONTACT

Let’s have a dialogue!

syedadnanmurtaza@gmail.com

Tel: +91 9971254443

NCR, IN

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